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​In many organizations, IT teams are often caught in a cycle of “fighting fires” — reacting to issues as they arise rather than preventing them. This reactive approach not only hampers productivity but also diverts resources from strategic initiatives. We refer to this as “Reactive IT.”

​What is Reactive IT?

​Reactive IT refers to a cultural and managerial approach where teams respond to issues only after they occur. This includes tasks such as troubleshooting sudden system outages, resolving unexpected user complaints, and addressing recurring technical issues without a long-term solution. While reactive IT is sometimes necessary for emergencies, relying on it as the primary operational method leads to inefficiencies, high stress, and diminished productivity. Teams are left scrambling to solve problems instead of focusing on preventing them in the first place.